Tom DeLuca, who already had 10 years of experience at Toys "R" Us as both in Product Development and as a buyer, recalls how the program got started in 1991:
Moved by letters from families of children with disabilities, Toys "R" Us CEO Charles Lazarus asked his Product Development staff to look into what could be done. Kids catalog is used as a guide to the right toys to buy, so kids are stimulated, not "Families and friends are sick of spending money on toys kids can't use. To Families of Children with Disabilities In 1998, gained momentum when it formed an alliance with Parents need all under one roof, including apparel, furniture, car seats,īedding, and strollers. "R" Us opened in May 1996, offering everything new or prospective private label brands along with well-known brands such as Osh Kosh Kids "R" Us, which opened its doors in 1983, The specialty discount retail concept took off, and in 1978 Toys "R"' Us became a public Loyal customers grew older, Lazarus expanded his toy range to suit kids of allġ957, Lazarus opened the world's first toy supermarket, a revolutionary conceptįor its day. His nursery toys proved a success and as the children of his Lazarus listenedĪttentively to his customers and soon realized their need for baby toys as wellĪs furnishings. Washington DC, just in time to service the post-war baby boom. is one of the world's leading retailers of toys,Ĭhildren's apparel, and baby products, a $13 billionĭollar business with approximately 1,600 stores licensed and franchised in 27Ĭharles Lazarus started up a baby furniture business in These letters led Toys "R" Us to develop the "Toy Guide for Differently Abled Kids.
Many had turned to buying clothes as gifts, knowing that to a child this gift can be almost as disappointing. Each letter voiced the frustration of trying to find toys that were usable and fun, instead of stigmatizing and disappointing. By 1991, stacks of letters from relatives of children with disabilities had arrived, addressed directly to Charles Lazarus, founder and CEO of Toys "R" Us.
0 kommentar(er)
