In addition to disappearing chats, Snapchat also features a map where users can track their friends in real time, curated entertainment content, games and augmented reality lenses."f you look at the evolution of Snapchat, we've been investing a lot in, over the years," he noted.The big picture: Spiegel described for the first time publicly the company's long-term plan to build a Snapchat "super app," a strategy championed by Tencent in its creation of the widely successful super app WeChat.
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"Twitter is clearly something that's close to his heart, something he really enjoys using, and he's got a ton of ideas about how to evolve the product."."I think he's seeing a lot of what we saw in Asia, for example, and a lot of what we've tried to build."īetween the lines: Musk's $44 billion Twitter takeover effort has been viewed with skepticism by some who think he won't take the job seriously or isn't actually interested in completing the deal, and optimism by others who believe in his values or ability to revolutionize the product."hen you've diversified engagement across a wide variety of products in the same application, that can really strengthen your business," he said.ĭriving the news: In an interview with Axios at the annual Cannes Lions advertising festival in France, Spiegel noted that while he's learned "not to predict" Musk's strategy, "when he talks about Twitter as a super app, I think that's an idea that's really compelling.".Why it matters: While some tech companies build or acquire separate apps for different services across their portfolio, like Meta or Google, Spiegel said, "We see the power in diversifying engagement across our service."
co-founder and CEO Evan Spiegel on Monday endorsed Elon Musk's plans to turn Twitter into a "super app," or an app that provides multiple services in one mobile interface, citing Snapchat's own ambitions in that arena.
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